Creative
Operator
"One operator + AI infrastructure doing the work of an eight-person team."
Reframed crypto tax compliance from obligation into alignment. Built a fully synthetic spokesperson — Tommi Coyne — as t…
A personal study built around Seedance — released as a Meta ad. A 2.5-minute chase scene plays like a Western: a masked…
Make.exe is an augmented AI design battle inspired by esports, UFC, and Photoshop battles: real briefs, live stacks, and…
Immersive CFL summit experience that turned a live event into a multi-chapter projection narrative. Show design, motion…
Motion-led brand concept for Mountain Dew built around energy, speed, and visual escalation. Edit and title explorations…
A 2028 ecosystem vision for Vail Resorts — pitched as the multi-modal, multi-surface guest experience the mountain indus…
A pro-bono climate music video for activist and singer-songwriter Louise Harris, whose track "We Tried" rose to #5 on th…
Vision and interface concepts for YouTube TV — bringing product thinking and editorial interface sensibility to the conn…
Campaign and motion concept for Foot Locker — pushing the brand's cultural energy through edit, motion, and visual compo…
A live AI experience built for the FastCo Innovation Festival. Visitors took a short archetype test, picked the business…
Brand identity and channel design system for an independent music radio platform. Visual language built for broadcast an…
Almost a decade ago, Clearco was founded to make it easier for entrepreneurs to grow without giving up equity or pledgin…
Digital collectible platform for Ghostbusters — reanimating the franchise for a web3 audience. Brand world, pack design,…
How do we conjure kid-like excitement for the launch of Nick NFTs? We create a program everyone will want to tune into.…
From digital collectibles to experiential content with Captain Kirk himself — built a digital collectible platform and b…
Personal / 2021 For Public Relations / Publications
Dynamic brand identity and digital platform for an action sports collective. High-energy visual system with modular comp…
The Drake interactive is the brand's digital property — architecturally composed, experiential, and built to house the D…
Identity and interactive site work for Toronto production studio Makers. Blew up the logo huge on the landing page, usin…
Portrait / 2016 — Present From Ongoing Personal Series Aura is a personal series exploring the concept of human energy f…
Husqvarna Press / 2016 From Fast Times Magazine — Husqvarna Ice Rip
7. SAXX x Movember Advertising / 2016 From SAXX Underwear 2016 Movember Print Campaign
