Thinking Death Scroll Lab

Drake Hotel

Digital·2017·The Drake Hotel

Drake Hotel

Overview

The Drake interactive is the brand's digital property — architecturally composed, experiential, and built to house the Drake's unique world without requiring a physical visit. Each space in every Drake property is carefully curated and rendered so the objective was to share micro-experiences digitally through texture, architecture, and collage. Each page uses patterns unique to the context, assembled on a grid to place users inside the spaces.

Role

Art Direction, Design

Classification

Standard

Status

Historical

Year

2017

Client

The Drake Hotel

Type

Digital

Signals

InteractiveBrand System

Compression

100%

Drake Hotel

Drake Hotel

Drake Hotel

Drake Hotel

Deliverables

Full work available on request.

Method

Digital — Art Direction, Design · 2017

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