Digital·2023·Toronto Raptors

Jurassic Perks

Overview

Jurassic Perks was an NFT-powered loyalty program for the Toronto Raptors — a swap of hype for utility, framed as a gift to the 6ix. Fans received a unique membership token (not a PFP) stored in their digital or Apple wallet, then earned points through real fan behavior: showing up at games, staying loyal across socials, predicting outcomes, and minting franchise milestones. Points unlocked seat upgrades, exclusive merch drops, and entry to the Jurassic tribe Discord community. Built on the conviction that the future of fandom isn't about the NFT — it's about what you can do with it. Designed to compound community across arena, fans, and team, extending the program's impact beyond the franchise to the basketball community and the city of Toronto.

Role

Creative Direction, Brand System

Classification

Deliverables

Full work available on request.

Method

Digital — Creative Direction, Brand System · 2023

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