Digital·2025·Dick's Sporting Goods

Dick's Sporting Goods

Overview

A two-track engagement for Dick's Sporting Goods. The brief was a vision film for the future of golf training — produced end-to-end with Veo 3 — but the work expanded into a full experience vision for their golf pro app. The film carries the brand world: storytelling-first, sports-coaching-grade. The product vision shows how that world resolves into real interface — on-course stat overlays (Setup, Ground, Body, Ball, On-Course Growth), an AI swing modeler at the range, and a connected app experience spanning onboarding, scorecard, and avatar-driven progress. Vision film + product strategy from the same hand.

Role

Creative Direction, AI Production, Product Strategy

Classification

Standard

Status

Active

Year

2025

Client

Dick's Sporting Goods

Type

Digital