The Opportunity. | Solid baseline | It’s a great start but the guest experience landscape continues to evolve. | Brand & user interface scales well across the resort network | Starts to bring to life / activate relevant user data | Location awareness shows contextual support potential | More consideration of user environment & opportunities for linked device support (contrast, on-mountain, smartwatch integration) | Extend value prop for earliest user journey stagesAs your upcoming trip approaches, a consolidated view of your itinerary prompts you to complete personalizing your upcoming visit. With the ability to configure, book and store relevant details from a single screen - you can manage all the details to guarantee you and your group have an unforgettable mountain experience. | Based on your booking details, the app will surface the pertinent steps and the My Epic Assistant can act on your instructions to fill in the details as required. | Enable Personalization at Scale. | Integrated itinerary management | Pass — Multi-Person | Pass — Frequent Solo Rider | When active, tapping on | the pass icon in the nav will reveal your pass details.Day-of planning has never been easier. Reminders and logistics for parking are served up ready for the guest to take action. Similarly, once you arrive on the resort, you can quickly see who from your friends list is already on the mountain, as well as the grooming, congestion and snow quality status of your previously- saved favorite runs. Opportunities for guests to provide signals helps the My Epic app evolve into a more personalized experience. | Enable Personalization at Scale. | Smart arrival | Home — Pre-Trip InfoDay-of planning has never been easier. Reminders and logistics for parking are served up ready for the guest to take action. Similarly, once you arrive on the resort, you can quickly see who from your friends list is already on the mountain, as well as the grooming, congestion and snow quality status of your previously- saved favorite runs. Opportunities for guests to provide signals helps the My Epic app evolve into a more personalized experience. | Enable Personalization at Scale. | Smart arrival | Home — Pre-Trip InfoDay-of planning has never been easier. Reminders and logistics for parking are served up ready for the guest to take action. Similarly, once you arrive on the resort, you can quickly see who from your friends list is already on the mountain, as well as the grooming, congestion and snow quality status of your previously- saved favorite runs. Opportunities for guests to provide signals helps the My Epic app evolve into a more personalized experience. | Enable Personalization at Scale. | Smart arrival | Home — Pre-Trip InfoStart planning your day from the chalet with immersive, personalized resort maps that include all the relevant details for your favorite runs. Explore the status of trails and runs with a 3D, rotatable and data-layered visualization of the mountain. | Customize your own routes and turn | on and off data layers to assist | in your day planning. | Enable Personalization at Scale. | Interactive maps | Pinned Runs + Find Friends | Lift Wait Times + Slope ActivityNotifications and OS integration will enable guests to return to the app at just the right moments when they need it, whether it’s avoiding lines, navigating the best routes for the conditions or finding friends. | Selected elements can also be made available as mobile device widgets. Multi modal input is supported to help keep the gloves on and the excitement going. | Keep Guests Moving on the Mountain. | Dynamic wayfinding | OS Navigation — | Itinerary Integration | Connected SystemsNotifications and OS integration will enable guests to return to the app at just the right moments when they need it, whether it’s avoiding lines, navigating the best routes for the conditions or finding friends. | Selected elements can also be made available as mobile device widgets. Multi modal input is supported to help keep the gloves on and the excitement going. | Keep Guests Moving on the Mountain. | Dynamic wayfinding | OS Navigation — | Itinerary Integration | Connected SystemsNotifications and OS integration will enable guests to return to the app at just the right moments when they need it, whether it’s avoiding lines, navigating the best routes for the conditions or finding friends. | Selected elements can also be made available as mobile device widgets. Multi modal input is supported to help keep the gloves on and the excitement going. | Keep Guests Moving on the Mountain. | Dynamic wayfinding | OS Navigation — | Itinerary Integration | Connected SystemsGet the most from your day on the mountain with your personal mountain concierge. | Suggested in dark mode for best visibility and battery life conservation, the app dynamically transforms to support the guest as they enjoy the slopes. From friends tracking to detailed trail navigation and real-time lift wait time updates - everything you need to skip the line at the lift or for lunch. | Keep Guests Moving on the Mountain. | Mountain mode | Home — Itinerary Integration, Dining | Home — Route Recommendations for Current ConditionsKeep Guests Moving on the Mountain. | Vail | Andermatt-Sedrun-Disentis | Whistler BlackcombKeep Guests Moving on the Mountain. | Vail | Andermatt-Sedrun-Disentis | Whistler BlackcombKeep Guests Moving on the Mountain. | Vail | Andermatt-Sedrun-Disentis | Whistler BlackcombKeep Guests Moving on the Mountain. | Vail | Andermatt-Sedrun-Disentis | Whistler BlackcombThe new app experience pushes beyond the mobile device—where helpful information and interaction moments are easily accessible through smartwatches and through voice commands and audio and haptic feedback as needed. | Connected devices enable other modes to broaden the My Epic experience that fit the user’s state and specific needs, whether they’re actively riding or taking a break. | Keep Guests Moving on the Mountain. | Multi-modal ecosystem mountain assistanceThe new app experience pushes beyond the mobile device—where helpful information and interaction moments are easily accessible through smartwatches and through voice commands and audio and haptic feedback as needed. | Connected devices enable other modes to broaden the My Epic experience that fit the user’s state and specific needs, whether they’re actively riding or taking a break. | Keep Guests Moving on the Mountain. | Multi-modal ecosystem mountain assistanceThe new app experience pushes beyond the mobile device—where helpful information and interaction moments are easily accessible through smartwatches and through voice commands and audio and haptic feedback as needed. | Connected devices enable other modes to broaden the My Epic experience that fit the user’s state and specific needs, whether they’re actively riding or taking a break. | Keep Guests Moving on the Mountain. | Multi-modal ecosystem mountain assistanceThe new app experience pushes beyond the mobile device—where helpful information and interaction moments are easily accessible through smartwatches and through voice commands and audio and haptic feedback as needed. | Connected devices enable other modes to broaden the My Epic experience that fit the user’s state and specific needs, whether they’re actively riding or taking a break. | Keep Guests Moving on the Mountain. | Multi-modal ecosystem mountain assistanceThe new app experience pushes beyond the mobile device—where helpful information and interaction moments are easily accessible through smartwatches and through voice commands and audio and haptic feedback as needed. | Connected devices enable other modes to broaden the My Epic experience that fit the user’s state and specific needs, whether they’re actively riding or taking a break. | Keep Guests Moving on the Mountain. | Multi-modal ecosystem mountain assistanceThe new app experience pushes beyond the mobile device—where helpful information and interaction moments are easily accessible through smartwatches and through voice commands and audio and haptic feedback as needed. | Connected devices enable other modes to broaden the My Epic experience that fit the user’s state and specific needs, whether they’re actively riding or taking a break. | Keep Guests Moving on the Mountain. | Multi-modal ecosystem mountain assistancetk | Data VisualizationDesign System. | Extending the design systemDesign System. | Page hierarchy approach — Home | AI-curated content is dynamically surfaced based on contextual data and inputs about the user, with an awareness of where they are in the journey. | e.g. geolocation, when their trip is, who they’re traveling with, how often they frequent a resort etc. | Components that highlight Level 1 pages live in this section, providing users with consistent pathways to get around the app. | Also includes additional actions a user can take. | Supporting content | Equally weighted contentGenerative itineraries including destinations and activities | Personalized multimodal storytelling through GenAI | Dynamic UI tailors to what users engage with | Persistent context and memory | Session behaviors (content actions, AI questions and user responses) | Social platform integration | Experience definition | Immersive Resort Explorer: Key ElementsGenerative itineraries including destinations and activities | Personalized multimodal storytelling through GenAI | Dynamic UI tailors to what users engage with | Persistent context and memory | Session behaviors (content actions, AI questions and user responses) | Social platform integration | Experience definition | Immersive Resort Explorer: Key ElementsScaled support of My Epic Assistant to all resorts | Expand mapping of user intents & response capabilities | Enabled image, video & text inputs and outputs | Identify & extend to additional data sources | AI responds to image inputs to provide customized wayfinding (e.g. friend sends a picture and says ‘meet me here’, “How can I do that?”) | Group and family ski activities | Real-time Location | Daily activities (runs and lifts visited, run speed)Scaled support of My Epic Assistant to all resorts | Expand mapping of user intents & response capabilities | Enabled image, video & text inputs and outputs | Identify & extend to additional data sources | AI responds to image inputs to provide customized wayfinding (e.g. friend sends a picture and says ‘meet me here’, “How can I do that?”) | Group and family ski activities | Real-time Location | Daily activities (runs and lifts visited, run speed)Proactive conversation starters on app home screen | AI-generated notifications to bring users from phone home screen to open app | AI-generated recommendations for daily activities, including wayfinding and social integration | Daily itineraries and upcoming reservations | Real-time location and close-by attractions | Experience definition | Personalized Homepage: Key Elements | Guest DataProactive conversation starters on app home screen | AI-generated notifications to bring users from phone home screen to open app | AI-generated recommendations for daily activities, including wayfinding and social integration | Daily itineraries and upcoming reservations | Real-time location and close-by attractions | Experience definition | Personalized Homepage: Key Elements | Guest DataPredictive congestion and dynamic wayfinding | MEA recommends lessons based on past runs | Location | Daily Activities | Run & Lift congestion | Snow status | Experience definition | Integrated Itinerary Management: Key ElementsPredictive congestion and dynamic wayfinding | MEA recommends lessons based on past runs | Location | Daily Activities | Run & Lift congestion | Snow status | Experience definition | Integrated Itinerary Management: Key ElementsConversational guidance for where to park based on friends’ activities and locations | Context and memory including previous trips | Recent resort history and previous visit stats | Run & Lift congestion | Snow status | Experience definition | Smart Arrival: Key Elements | Guest DataConversational guidance for where to park based on friends’ activities and locations | Context and memory including previous trips | Recent resort history and previous visit stats | Run & Lift congestion | Snow status | Experience definition | Smart Arrival: Key Elements | Guest DataExperience definition | Interactive Personal Maps: Key Elements | Guest Data | Integration | (powered by VR systems) | Data Science, Machine Learning, AI Models | Customizable interface and filters for planning your routes | 3D rotation and interactive data visualization enhances user engagementExperience definition | Interactive Personal Maps: Key Elements | Guest Data | Integration | (powered by VR systems) | Data Science, Machine Learning, AI Models | Customizable interface and filters for planning your routes | 3D rotation and interactive data visualization enhances user engagementReal-time activities (location, runs, lifts, lessons, and more) recognized by the app to continuously update itinerary | Experience definition | Mountain Mode/ Dynamic Wayfinding: Key Elements | Guest Data | Integration | (powered by VR systems) | Data Science, Machine Learning, AI Models | Dynamic UI tailors the app to meet guest needsExperience definition | Multi Modal Mountain Assistance: Key Elements | Guest Data | Integration | (powered by VR systems) | Data Science, Machine Learning, AI Models | Bringing information and navigation from the phone to the user | Integration with voice commands and haptic feedbackExperience definition | Multi Modal Mountain Assistance: Key Elements | Guest Data | Integration | (powered by VR systems) | Data Science, Machine Learning, AI Models | Bringing information and navigation from the phone to the user | Integration with voice commands and haptic feedbackGenerative AI leveraging video and 3D to create new assets (e.g. simulated GoPro footage from your run through the Back Bowls) | Multimedia recap based on daily activities | Experience definition | Inspiring Storytelling: Key Elements | Guest Data | Integration | (powered by VR systems) | Data Science, Machine Learning, AI ModelsGenerative AI leveraging video and 3D to create new assets (e.g. simulated GoPro footage from your run through the Back Bowls) | Multimedia recap based on daily activities | Experience definition | Inspiring Storytelling: Key Elements | Guest Data | Integration | (powered by VR systems) | Data Science, Machine Learning, AI Models
