Digital·2025·Louise Harris × Climate Emergency UK

We Tried

★Webby Winner

Overview

A pro-bono climate music video for activist and singer-songwriter Louise Harris, whose track "We Tried" rose to #5 on the UK Music Charts in December 2023 but couldn't get airtime due to its subject matter. Built around David Attenborough's framing that "saving the planet is a communications challenge," the project pairs real-time climate data with hand-illustrated animation and GenAI tooling to follow the lives of two bluebirds whose home and ecosystem unravel as the climate shifts. Live data feeds — trees erased, species vanishing, fish removed, CO₂ released since launch — anchor the story in measurable reality, sourced from Climate.org and Cornell's Merlin Bird ID. A partnership between Huge and Climate Emergency UK, released on Earth Day 2025.

Role

Executive Design Director

Classification

Featured

Status

Active

Year

2025

Client

Louise Harris × Climate Emergency UK

Type

Digital