Anti-bank sentiment is real in Australia. Founders have to give up way too much to fund the growth of their business, so we called out the traditional model and wrote a hard hitting manifesto through the lens of an Australian founder and listed all of the reasons why the traditional model sucks, ending with a cheeky sign off..




The campaign was built around the idea of revealing the old rules of entrepreneurship through the clever use of redactions and collage to introduce ourselves as disruptors in the space.