IWD — 2021
OOH & Digital / 2021Creative Direction, Art Direction, Design
Agency In-house
Every founder has a story.
Despite failures, you stand up. Despite sorrows, you cheer up. Despite the pain, you keep fighting.
On International Women’s Day, and every day, we want you to #ownyourstory.
Featuring Neha Charnalia of SwitchGrocery and Hannah Kim of ai Toronto Seoul, we invite you all to experience the founder journey they've embarked on to get to where they are today.
Despite failures, you stand up. Despite sorrows, you cheer up. Despite the pain, you keep fighting.
On International Women’s Day, and every day, we want you to #ownyourstory.
Featuring Neha Charnalia of SwitchGrocery and Hannah Kim of ai Toronto Seoul, we invite you all to experience the founder journey they've embarked on to get to where they are today.
Every one of our female founders has a compelling story to tell but we asked how we break through the clichés and generic brand messages during IWD. We set out to celebrate the beautiful, emotional, exciting, nerve-racking, challenging, heartwarming (and heartbreaking) stories of our female founders and honoured them through the lens of poetry.
The statistics on inequality are bad, but Clearbanc’s technology uses numbers for good, so we set out to highlight our funding model and show the beauty in numbers to contrast and call out the sad, sorry stats on gender inequality.