LG x Movember Scare Prank
Experiential / 2014Art Direction,
Studio Freelance
Each year, men all around the world shave on Halloween to begin a month-long moustashe growing adventure to raise money for mens health.
In collaboration with LG, I partnered with Movember to build the scariest barbershop ever. We built a custom barber mirror using LG’s latest mirror display to scare freshly shaved men into making a doctor’s appointment and getting themselves checked out because Real men get scared. Real men get checked.