Pfizer
Interactive / 2020Art Direction, Design
Agency Critical Mass
We are curious. We question. We hypothesize. From the labs to the factory floors.
From office buildings to delivery trucks, our purpose is clear. To create the breakthroughs that change patient's lives.
At Pfizer, these happen everyday. In every discipline. At any moment, a breakthrough is being pursued and produced. Imagine a window into these innovations happening right now. 85,000 colleagues, 95 geographies, showing that we are all a part of
The Moment of Breakthrough.
We pitched Pfizer on a new always-on global media platform for employees across every Pfizer office and lab across the world. The platform housed 24/7 content navigatible using a dynamic timeline bookmarked with every breakthrough the company documents over time.
From office buildings to delivery trucks, our purpose is clear. To create the breakthroughs that change patient's lives.
At Pfizer, these happen everyday. In every discipline. At any moment, a breakthrough is being pursued and produced. Imagine a window into these innovations happening right now. 85,000 colleagues, 95 geographies, showing that we are all a part of
The Moment of Breakthrough.
We pitched Pfizer on a new always-on global media platform for employees across every Pfizer office and lab across the world. The platform housed 24/7 content navigatible using a dynamic timeline bookmarked with every breakthrough the company documents over time.
As the experience loads, each of the Bold Moves pillars are presented as a clickable window into a world of content waiting to be revealed. A timeline stretches across the screen giving a glimpse into the moment the breakthrough happened.
As the employee hovers over a pillar, it expands revealing a featured story beneath. Press play and view the immersive story.
As the employee rolls over the video, a unique timeline reveals additional breakthroughs recently taking place in the Pfizer world.
Each dynamic channel contains its own unique content and stories mapped to that pillar, including a place for live and landmark events and global town halls.
Simply scroll, and the employee is greeted with a personalized mosaic of content that’s relevant to their specific role.
This dynamic dashboard of stories and insights is mapped to what’s relevant to that specific employee. Up to date, stories, insights and statistics from around the world.