Strack is a technology development company offering platforms that allow users to control devices and track analytics.

The word 'Strack' is originally a military term meaning buttoned up — the model of appearance for all others to follow. While endeavouring to soften the harsh edges surrounding the word, the objective was to create a subtle way to reference the origins of this word/concept while maintaining a high degree of flexibility. The three circles and three colours symbolize the brand platform pillars — Control, Analytics, Operations.