The Drake interactive is the brand’s newest built property, living online, digitally architectural, with a program to house it’s own unique Drake experience with a feeling of being there, without being there.

Each space in every Drake property is carefully curated and artistically rendered so the objective of the site was to share with users a series of these micro-experiences digitally through the use of texture, architecture, and collage. It needed to represent the manifestation of the Drake brand, online.

Each page uses textures and patterns unique to the context carefully assembled on the grid to place users inside the spaces.