Eric Vienna

Designer + Director

Read more︎

Selected Works

Ads + Digital + Interactive

     Makers
     Nickelodeon
     Drake Hotel
     Quiver
     Shiplake
     Pfizer
     CM OpenBook
     El Mocambo
     Sick Kids
     Frank Walker
     Canon
     IWD 2021
     Participaction
     Clearco Australia
     Young & The Restless
     Ontario Science Centre
     RBC FutureMakers
     ITI Systems
     Sony
     Jeep Renegade
     Harley Davidson  

     LG x Movember

     Zscaler

   
Branding

     Ticketmaster
     Clearco

     CBD Sport Science
     Rogers SmartStream
     Planet Shrimp
     Deploy_TO
     Vision Capital
     Melvin & Williams
     Paz Fuels
     Strack
     Heart Toronto 
     Pecora Nera

    
Photography      

     Aura     
     SAXX x Movember
     Matty Matheson
     Michele Romanow    
     The Creative Class
    
 Husqvarna
     Mary Ratcliffe Design
     Arizona Graphic Design
     WOW1Day
     FITC Projection
     Miami Ad School
     FITC VIP 2017
     GuardLab
     Cory Vitiello
 
   Reflektor Digital
     Array Of Stars
     Climax
     &Partnership
     Fast Times Magazine
     Movember Muggin’
     SapientNitro Black


Exploration + Studies      

     Blvck Flowers 

     



We become what we behold. We shape our tools and then our tools shape us.

- Marshall McLuhan


 
Mark

OpenBook 

 Interactive / 2020

Art Direction, Design
Agency Critical Mass


OpenBook was built for students that have missed out on internships and post degree jobs due to COVID-19. 

A digital platform for mentorship and portfolio reviews. The intent of OpenBook is to give students and recent graduates the tools they need to come out on the other side of the current pandemic more hireable and confident than before.






The OpenBook logo was inspired by the 5 day outlook calendars we all look at every day. Much like blocked off time in a calendar, the blocks that make up the OpenBook logo are flexible, versatile, and ever changing to adapt to the needs of the individual and their work.   




The modular logomark can work across a wide variety of arrangements based on any number of contextual needs.




The desktop grid is constructed on the same 5 column calendar inspired grid that the logo is built on. The hero features looping video conference styled clips of key mentors. 







When users click through the booking process, they reach a dynamic discipline selector.



The site gives Critical Mass the opportunity to feature mentors.  





The calendar is the central interactive element in the experience and navigates users through a fresh booking flow.