Planet Shrimp provides customers with an unparalleled farmed shrimp experience. Their mantra: Shrimp Perfected.

With this in mind, the identity uses the language of the ensō. This symbol — hand drawn with a single brushstroke — represents the perfection of all things and in its open form in the mark, it represents the perfection of all shrimp. Colours are inspired by the natural colours and flavours of our favourite crustation cooked to perfection.