The launch of the Jeep Renegade was a huge deal for Jeep. With an all new city truck for millennials to show off customer’s adventurism, Jeep needed a launch platform that didn’t just talk at customers — they wanted a hub that showcased what it means to be a young professional adventurer in the city. 

Automotive customizers are great, but they are all the same. The Jeep Renegade customizer is different. Way different. Sure, you can choose your renegade colour, but that’s not the fun part. In the spirit of a renegade, users instead can customize the world surrounding their vehicle, building a unique environment to express their creativity. Highly entertaining, highly shareable.