Rogers SmartStream
Branding / 2020Art Direction, Design
Agency Critical Mass
Rogers just got into the streaming game with SmartStream, a proprietary content aggregation system bringing all of your favourite streaming services together into one home screen.
The brand identity, called Assembly, was guided by aggregation and brings together individual geometric forms and content blocks to build the mark.
The brand identity, called Assembly, was guided by aggregation and brings together individual geometric forms and content blocks to build the mark.
