Form, Function and Hustle
“If you don’t burn out at the end of each day, you’re a bum.”
― George Lois, Art Director
Despite George Lois’s harsh critique on work / life balance, I understand the sentiment. I live for the satisfaction of going to sleep exhausted after grinding super hard on my craft every day. The fulfillment that I generate persistently drives my momentum. George just knew what it took to drive his own success.
Im Eric. I am an award-winning, multi-faceted creative working in Toronto, Canada.
I am a big ideas guy with the ability to execute and deliver. I am a tactical storyteller with a child's curiosity and an immersive learning process, and I view the world with the spirit of an explorer. My process is grounded in research & pragmatism and I’m obsessed with the grid. My practice is inspired by architectural principles, future tech and functional beauty.
I build teams with an entrepreneurial approach, enabling blue sky creativity, ruthless experimentation, and empathetic growth — I deeply care for my teams and our success. We function like a race car engine, incrementally improving and optimizing, and most importantly, polishing.
I’ve worked with a ton of amazing and talented people across many agencies, studios, and freelance gigs. I love fresh work with ambitious people.
I specialize in Creative Direction, Creative Strategy, Art Direction, Graphic Design, Visual Art, Photography, Motion Graphics, Sound Design and Video Editing.
Currently working as Design Principal @ Huge.
FWA
Quiver - 2018
Quiver - 2018
ADCC — Silver, Design
Participaction - 2018
Participaction - 2018
ADCC — Silver, Interactive Design
Participaction - 2018
Participaction - 2018
Marketing Awards — Bronze, Design
Participaction - 2018
Participaction - 2018
ADCC — Silver, Interactive
Frank Walker - 2018
Frank Walker - 2018
FWA Photo
Bradley Playfair - 2016
Bradley Playfair - 2016
